Psychology of Color: The meaning behind what we see

This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology. The numbers are pretty fascinating!

While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods, and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

The psychology of color directly plays into consumer behavior. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability.

When you are looking at the best visual choice for your next project, this color infographic should be a handy guide. Whether you are painting a room at home or designing a web site, color matters. Be sure to do some careful research!